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WhatsApp Business pricing

WhatsApp pricing, without the mystery

See the Reframe software plan and Meta's per-message charges as separate lines. Choose the operating plan you need, then estimate provider fees from the markets and message categories you actually use.

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WhatsApp Business pricing

Two charges, two billers

Your monthly WhatsApp cost has two separate parts. Keeping them apart makes the real operating cost easier to understand.

Fixed software cost

Your Reframe plan

A fixed subscription for the Reframe workspace, AI agent, WhatsApp workflow, shared inbox, and the support level included in your plan.

Variable provider cost

Meta message charges

Meta charges for delivered messages according to the recipient's market, the message category, and applicable volume tiers. These fees are separate from Reframe.

Reframe plans

Choose the Reframe operating plan

Starter works for one focused WhatsApp workflow. Growth adds more channels and operating control. Use Custom when numbers, branches, or integrations need their own rollout scope.

Country

Starter

One branch and one focused workflow
$135per month
  • One WhatsApp operating channel
  • AI replies from approved business knowledge
  • Shared inbox and human handoff
  • Template and delivery visibility
Get started
Most popular

Growth

More channels and operating control
$200per month
  • WhatsApp plus phone or web for the same agent
  • More routing and handoff rules
  • Conversation review and reporting
  • Priority support during rollout
Get started

Custom

Multi-number, multi-branch, or custom operations
Custom
  • Multiple branches or WhatsApp numbers
  • Custom integrations and routing
  • Dedicated rollout and support scope
Talk to sales

Meta message fees, taxes, custom integrations, and non-standard rollout requirements are separate from the plan prices shown here.

Meta's rate card

What changes the message fee

Meta charges when a WhatsApp message is delivered. The price follows the recipient's market and one of four message categories.

Marketing

Promotions, offers, retargeting, and other commercial outreach.

Utility

Requested or transactional updates such as bookings, orders, and payment status.

Authentication

One-time passwords and identity-verification messages.

Service

Free-form replies inside the 24-hour customer service window opened by the customer.

Meta's rate card

A focused market snapshot

USD per delivered message through September 30, 2026. These are provider rates, not Reframe subscription prices.

Meta WhatsApp list rates for Reframe's primary markets
MarketAuthenticationUtilityMarketing
Egypt$0.0036$0.0036$0.0644
Saudi Arabia$0.0107$0.0107$0.0501
United Arab Emirates$0.0157$0.0157$0.0499

Rates last checked against Meta's published rate card on August 27, 2026.

View Meta's live rate card

WhatsApp Business pricing

Questions about WhatsApp pricing

The billing details that matter before you estimate a monthly WhatsApp budget.

A clear plan for the platform and the messages

Start with one WhatsApp workflow, verify it with real conversations, then add channels or branches when the operating model is clear.

Create your agentExplore WhatsApp