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AI-powered conversations that help businesses stay available

Reframe builds AI-powered communication tools that help businesses answer customers, manage conversations, capture opportunities, and automate everyday operations.

Our core product is an AI front desk that can answer phone calls, speak naturally with customers, handle common questions, capture bookings and requests, and escalate conversations to a human when needed.

AI front desk

Every conversation has a next step

  1. 01

    Customer calls

    The AI front desk answers when the business needs coverage.

  2. 02

    Natural conversation

    It understands intent, answers questions, and captures the right details.

  3. 03

    Business action

    The request becomes a booking, lead, follow-up, or human handoff.

Arabic + English

Our mission

Make every business available to every customer

Customers expect businesses to respond quickly, but traditional phone systems and support teams cannot always keep up.

Reframe gives businesses an intelligent communication layer that works alongside their existing teams.

Our goal is simple

Help businesses answer more customers, deliver better experiences, and reduce repetitive operational work through AI.

  • 01Calls arrive outside working hours
  • 02Teams get busy
  • 03Customers wait on hold
  • 04Leads are missed

One platform for every customer conversation

Reframe combines conversational AI, telephony, automation, and business software into one platform.

  • 01Answer inbound calls 24/7
  • 02Make outbound customer calls
  • 03Communicate naturally in Arabic and English
  • 04Handle common customer questions
  • 05Capture leads and customer information
  • 06Schedule appointments and bookings
  • 07Route or transfer conversations to employees
  • 08Send follow-up information and notifications
  • 09Review call recordings, transcripts, and AI-generated summaries
  • 10Connect conversations with business systems and workflows

Our AI agents are configurable for each business, including its services, working hours, policies, frequently asked questions, escalation rules, and operational workflows.

Not just a chatbot attached to a phone number

Our platform is built for live customer interactions where conversations can directly affect revenue and customer experience.

A Reframe AI agent can understand why someone is calling, respond using information specific to the business, collect the information required to complete a task, and determine when a human should take over.

  1. 01

    Understand the reason for the call

    Identify intent and understand what the customer is trying to accomplish.

  2. 02

    Use the business's knowledge

    Respond with business-specific information and collect what the task requires.

  3. 03

    Know when people should take over

    Follow escalation rules and involve an employee when human judgment is needed.

After every conversation, businesses can review what happened through the Reframe platform, including customer information, transcripts, recordings, summaries, and outcomes.

A customer conversation should not end with a transcript

Reframe connects conversations to business actions. Depending on the business, an AI agent can help turn a conversation into:

Customer conversation

  • A booked appointment
  • A captured sales lead
  • A customer support request
  • An order inquiry
  • A follow-up task
  • A human handoff
  • A structured customer record

This allows businesses to treat AI conversations as part of their actual operations rather than as isolated demonstrations.

Arabic-first, built for global business

Reframe is being built with a strong focus on Arabic-speaking markets while supporting English and many other languages.

Conversational AI must understand more than translated words. It needs to handle natural speech, interruptions, different accents, business terminology, and the way customers actually communicate.

Reframe supports natural Arabic conversations — including Egyptian Arabic — alongside English and many other languages, helping businesses serve customers across different markets.

ع

Arabic

EN

English

Many other languages

Our story

Businesses lose opportunities every day because they cannot answer every conversation at the right time.
  1. 01

    The observation

    Businesses lose opportunities every day because they cannot answer every conversation at the right time.

  2. 02

    The opportunity

    Advances in real-time AI make it possible to rethink the traditional business phone system. Instead of a phone number simply ringing employees, it can become an intelligent entry point into the business — capable of understanding customers, answering questions, completing tasks, and involving humans when necessary.

  3. 03

    The work

    We started Reframe to build that communication layer. Today, we are developing and deploying Reframe with real businesses and continuously improving the platform based on real customer conversations and operational workflows.

Our team

Mohamed Hesham Hegazy

Founder & CEO

Mohamed Hesham Hegazy is a software entrepreneur and technology leader with more than 15 years of experience building software products and technology companies.

Before founding Reframe, Mohamed was Co-founder and CTO of Wuilt, a technology company focused on helping businesses establish and operate their online presence. He has worked across software engineering, cloud infrastructure, artificial intelligence, SaaS platforms, and product development.

At Reframe, Mohamed leads the company's product and technology direction with a focus on conversational AI and business communications.

View LinkedIn profileView Crunchbase profile

Hana Zaid

Customer Experience Manager

Hana is a customer experience and quality professional with a passion for improving how businesses serve and communicate with their customers.

At Uber, Hana developed a strong understanding of customer service operations, service quality, and consistent delivery at scale. She turns customer feedback and operational insights into practical improvements.

At Reframe, she leads customer experience and quality across onboarding, AI-agent conversations, feedback, and continuous improvement. She works with clients and the product team to make interactions more natural, reliable, and effective.

View LinkedIn profile

Built through real-world use

We believe conversational AI products should be developed through real-world use, not only laboratory demonstrations.

Reframe works directly with businesses to understand how customer conversations happen, what employees need to know, which tasks can safely be automated, and where human involvement remains important.

  • Conversation quality
  • Arabic speech interactions
  • Booking and scheduling workflows
  • Customer information capture
  • Human escalation
  • Business knowledge integration
  • Call summaries and analytics
  • Reliability in real-world environments

Our principles

  1. 01

    AI should work with people

    Reframe is designed to extend business teams, not prevent customers from reaching them. Businesses define when an AI agent can act independently and when conversations should be transferred or escalated.

  2. 02

    Conversations should lead to outcomes

    The value of an AI agent is not how long it can talk. It is whether it helps the customer accomplish what they came for.

  3. 03

    Businesses stay in control

    Businesses configure their knowledge, policies, workflows, escalation rules, and integrations.

  4. 04

    Customer trust matters

    We design Reframe with security, privacy, transparency, and responsible handling of customer information as important parts of the product.

  5. 05

    Local experience matters

    Language, culture, business processes, and customer expectations vary significantly between markets. Reframe is built with those differences in mind.

Build the future of business communication with us

We believe the next generation of business communication will combine people and AI. AI will handle repetitive conversations, understand customer intent, complete routine tasks, and make information immediately available — while employees focus on situations where human judgment and relationships matter most.

That is the communication infrastructure Reframe is building.

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